Lifestyle Brand Promotes Clean Water Projects

LUVD and Lifewater working together for water and sanitation in Africa and Asia.


Lifestyle and fashion brand LUVD is partnering with Lifewater International to bring water and sanitation to vulnerable children and families around the world. For the next six weeks, 15% of profits from LUVD’s sales of clothing and art will be used for safe water projects in Africa and Asia.

“We don’t want to be just another clothing brand,” says LUVD co-founder Lauren O’Keefe. “We make things that are simple ways to remember that you are loved and to love others.” She explains that LUVD dedicates a portion of its profits to good causes because “we believe you can’t live a lifestyle of love without living a lifestyle of giving.”

Lifewater and LUVD originally connected through friends in their local community. “Community is a huge thing for us, so we love being able to connect so close to home, and we love what Lifewater is doing around the world.”

Lifewater has been working since 1977 to help the rural poor gain access to safe water, sanitation, and hygiene in over 40 countries, serving over 2.5 million. Last year alone, Lifewater helped over 43,000 access safe water and helped nearly 90,000 get improved sanitation and hygiene. Continuing regional programs in Uganda, Ethiopia, and Cambodia, Lifewater also opened pilot programs in Bangladesh, Malawi, and the Democratic Republic of Congo (DRC).

Globally, nearly 750 million people have no access to clean water, and nearly 2.5 billion do not have basic sanitation, leading to high rates of preventable, water-borne diseases like diarrhea. Nearly 1,600 children die each day as a result of water-borne disease. Access to safe water and sanitation improves health, improves opportunities for education (especially for girls), breaks the cycle of extreme poverty, and restores dignity.

“LUVD’s mission and our mission have an obvious overlap,” says Lifewater CEO Justin Narducci, “we both want to give people tangible reminders that they are loved.” While O’Keefe strives to expose the LUVD community to “what’s out there and maybe spark some passion,” Narducci explains that “partnering with LUVD gives our community – people passionate about helping others get water – another way to help while they engage in their everyday activities, like buying clothing.”

With every purchase made from April 15th until May 31st, LUVD will donate 15% of the profits to Lifewater. Find more information at and

Lifewater International is a non-profit Christian water development organization dedicated to effectively serving vulnerable children and families by partnering with underserved communities to overcome water poverty. With experience in more than 40 countries since 1977, Lifewater serves people of all faiths, focusing on contextually appropriate water sanitation, and hygiene (WASH) development. For more information, contact Christine Zurbach ( or visit Lifewater International is based in San Luis Obispo, CA.

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